The label placement must be done before the goods are put on the shelf, so that it is easy to grasp the ratio of placing the labels and prevent repeated placement. In addition, the ratio of installing
hard labels or sticking soft labels on goods should also follow the following basic principles:
Principles for the use of labels:
1. The cashier is easy to find and easy to decode/take out the signature
2. No damage to the product
3. Does not affect the appearance
4. Do not cover up important information on goods or packaging
5. Do not bend the label (the angle should be greater than 120°)
In order to prevent the cashier from forgetting to handle the label when receiving the payment, our company recommends placing the induction label in a more prominent position, and try to unify and reduce the scope of the label on the product.
1. Hard tags are placed in the following order:
First determine the position of the label on the product, pass the label nail out from the inside of the product, align the label eye with the label nail, press the label nail with two thumbs until the nails are all inserted into the label eye, insert the nail At the same time, you will hear a "cuckling" sound.
2. The main application scope and placement method of hard tags:
Hard labels are mainly suitable for soft goods, such as textiles, bags, shoes and hats, etc.
1. For textile products, as far as possible, the nail holes of the label should be inserted through the stitches of the clothing or buttonholes and trousers, so that the label is not only eye-catching and does not affect customers' fittings.
2. For leather goods, the label nails should be passed through the buttonhole as far as possible to avoid damage to the leather. For leather goods without buttonholes, special rope buckles can be used to put on the loops of the leather goods, and then hard tags are nailed.
3. For footwear products, the tag can be nailed through the buttonhole. If there is no buttonhole, you can choose a special hard label.
4. For some specific commodities, such as leather shoes, bottled wine, glasses, etc., you can use special labels or use rope buckles to add hard labels to protect them. Regarding the special label, please consult the manufacturer.
5. The placement of hard tags on the goods should be consistent, so that the goods are neat and beautiful on the shelf, and it is also convenient for the cashier to take the sign.
Note: The hard label should be placed in a place where the label nail will not damage the product and is convenient for the cashier to find and take the sign.
Third, the placement of soft labels
External placement of soft labels
1. The soft label should be affixed to the outside of the product or product packaging, on a smooth and clean surface, while keeping the label straight and beautiful;
2. Do not stick the soft label on the product or package where there are important explanatory texts, such as product composition, usage method, warning name, size and barcode, production date, etc.;
3. For products with curved surfaces, such as bottled cosmetics, alcohol, and washing supplies, soft labels can be directly pasted on the curved surface, and attention must be paid to the level;
4. In order to prevent illegal tearing off of the label, the label adopts a strong sticky adhesive. Be careful not to stick it on leather goods, because if the label is forcibly removed, the surface of the goods may be damaged;
5. For products with tin foil or metal, soft labels cannot be directly pasted on them, and a reasonable sticking position can be found with the hand-held detector;
Concealed placement of soft labels
In order to better play the anti-theft effect, the store can place the label in the product or product packaging box according to the characteristics of the product, but the following principles must be paid attention to when using this method:
1. The placement of concealed soft labels. First, there must be a common reference mark, such as a bar code. Then place the soft label concealedly within 6cm of the reference mark. In this way, the cashier knows the general position of the label, so as to avoid possible decoding omissions during the operation;
2. Diversified ways of attaching soft labels. The placement of soft labels should be arranged according to the loss of goods and the season. Goods with a high loss rate can often change the way the soft label is attached to more, less, or on the surface, or concealed, so that the goods can be protected more effectively. But no matter which method is adopted, it must be based on the principle that the cashier can accurately decode;
3. Do not place the concealed soft label in the place that affects the product, such as in the food or in the liquid of the detergent;
Fourth, the soft label pasting rate
More soft labels should be affixed to goods with more serious losses, and sometimes even re-sticking; for goods with lower losses, soft labels should be affixed less or not. Generally speaking, the rate of soft labeling of goods should be 10-30% of the goods on the shelves, but the store can dynamically grasp the rate of labeling according to the management situation.